Monthly Archives: October 2017

Why Fashion Blogs Are So Important For Online Fashion Retailers

A fashion blog is a great way for online retailers to create lots of regular, relevant fashion content for their website. It serves three important purposes, to provide a service and information for readers that will make them want to visit the site again, to help optimise the website and increase its search engine rankings and traffic for relevant key words and to provide a showcase and information on the sites products which help increase the conversion rate. Fashion is all about being up to the minute and it is important that that everything you do including your methods of communications end the right message about your company. Blogging is currently a very fashionable and trendy form of communication.

A fashion blog will add credibility to fashion website by showing that the company is up with the latest trends and knows about the fashion industry. It can talk to customers in an appropriate language and tone and is a great way of communicating with the younger fashion consumers that have enjoy reading blogs. A big attraction of blogs for readers is the speed at which they can be updated allowing them to give up the minute information on the latest trends and styles.

Search engines love blogs, partly because of the huge amount of content and partly because they are frequently updates. A fashion blog about the latest trends or fashions will naturally include lots of relevant keywords so will be great for bringing lots of interested customers to a website. In fact recent findings by Heathcote Communications suggest that fashion blogs give a much higher ROI than many other forms of Internet marketing including pay per click. It all comes back to that old SEO mantra ‘content is king’.

Finally a blog allows the retailer to showcase their products and help in your customers in their decision making process. You can give them information on how to wear your clothes and what combinations go together well. Also how your clothes relate to current fashions and trends giving the customer assurance that they will look stylish and up to the minute in the clothes that they choose to purchase.

In the competitive industry of fashion and the current global economy, a successful online retailer will be one that takes advantage of every opportunity available to them and stays ahead of the game with the latest and most innovative methods of communication. A fashion blog is an ideal way for online fashion retailers to do so and drive traffic and sales to their website.

This article was written by Ceri Heathcote. Heathcote Communications offer a variety of bespoke solutions to fashion brands and online retailers. Whether you are looking to increase traffic to your website, increase your profile or create a buzz about your products or brand, Heathcote Communciations can help. We work to increase sales and company profile for fashion related companies and companies selling fashion related products. Some of our solutions include Fashion SEO and Internet Marketing, Fashion Website Content, Fashion Blogs, Fashion Articles Fashion Newsletters, Fashion Press Releases and Fashion Advertising.

Becoming a Fashion Designer

It seems like everyone is jumping on the designer bandwagon these days. And why not? The fashion industry is sexy – fashion shows, parties, celebrities, recognition, and even fame go along with a career in fashion.

Now herein lies the question: do you go to design school or go straight to starting a business? Not all fashion designers go the traditional route to design school, instead drawing on an entrepreneurial spirit, some “designers” turn their head for business into a thriving fashion enterprise.

Ralph Lauren is an example of a fashion designer who bypassed the sewing machine and headed straight for the marketplace. Which path you take depends on your personal motivation. If you love sewing and pattern making, the traditional route is going to bring the most satisfaction. If you love the fashion world but don’t have the patience for needle and thread, a career in the fast-paced and exciting fashion biz is still possible … read on.

So you want to go out on your own, what’s first?

You’ve always admired fashion designers and their ability to design trendy, unique and wearable fashions season after season, as if by magic. But it’s not magic; it’s a business. And to succeed in business, nobody is an island (meaning that everyone needs a little help to accomplish his or her dreams). And it’s not all glitz and glamour. Being a fashion designer means you have to actually run a business.

Before you print up those business cards, ask yourself if you’re prepared to roll up your sleeves and tackle the not-so fun aspects of fashion.

At first, running a fashion business could mean fulfilling orders yourself (i.e., packing boxes until the wee hours of the morning), steaming clothes repeatedly during fashion shows, and bookkeeping. You could spend only a small percentage of your time actually designing; instead you’re networking, schmoozing and negotiating with suppliers and vendors.

If you’re planning to take the direct-to-consumer path, you’ll have to create a website and maintain it (and most likely have to pay someone to handle these tasks), get a merchant account to process credit card transactions and manage charge back cycles. If you’re not interested in learning what these things mean, then you may decide to work for a large fashion house to learn the ropes.

But if you have the endurance and enough friends with skills or services you can trade for, you could go out on your own and succeed. Today is the age of entrepreneurship, why shouldn’t you get a piece of the pie?


The fashion biz: a reality check

Exciting industries are rife with competition-some that will fade away and others that will give you a run for your money. You have to compete against the big names out there and trendy emerging designers fresh out of the best design schools or veterans of big fashion houses-not to mention all the celebrities popping up with their own labels.

Running your own fashion biz may require you to reach out to suppliers and potential customers all over the world, which means you better be organized. Are you prepared to coordinate the procurement of raw materials like fabric, trim and hardware, so that your manufacturer gets what they need at the right time to deliver a finished product on deadline?

Think of yourself as a business person first and a fashion designer second. If your fashion business fails, you’re the one that suffers. Always keep the business aspect in the forefront of your mind. Some people find this prospect exhilarating, while others can’t think of anything more horrifying. Still interested in starting your own fashion business?

I’m not a designer, can I still work in the fashion industry?

Yes … and no. If you have the design vision, you can pay people to take your idea and turn it into a tangible pattern or design. This is sort of like what a creative director does. If this fits your situation, then you’d better have the business chops to get your business off the ground and you’d better have a solid Core Value Proposition.

What this means is that you must have a strong business proposal and offer a product that’s valuable and in demand. That doesn’t mean you have to sell high-end couture clothing to rich people. Clothiers H&M and Zara focus on fast ready-to-wear fashion at affordable pricepoints.

There is more than one path to becoming a fashion designer. You can learn to sew and go to design school to learn the ins-and-outs of the business. But not everyone learns to draw patterns and stitch together garments. The keys to succeeding in the fashion business are creativity, a good business sense and determination.

Stay tuned for more advice on becoming a fashion designer.

A. Covington is a fashion writer with a sharp eye for men’s designer fashion. Her men’s fashion blog covers the essentials on how to dress well, from pocket squares and designer cufflinks, to work attire for men. Amy maintains three blogs for Belisi Fashions, a luxury accessories brand based in Palm Beach.

Face Forward Careers in Fashion

There are many different avenues one can go down when they desire a career in fashion. From Fashion designer to celebrity stylist learn all about the hot careers in fashion.

Fashion Designer

Primarily fashion designers create new clothes and accessories. However, their other job tasks may include analyzing fashion trends, marketing, sales, production of garments and accessories, and promotion of their finished products. Fashion designers can attend a two or four year program for a degree in fashion design or fashion merchandising. Generally, most designers start out as interns and move through the ranks as junior designers to design assistant to assistant designer to associate designer to fashion director.

Fashion Merchandising

Fashion merchandisers create and implement displays for stores and catalogs. They are also responsible for designing the layout of department stores, fashion showrooms and trade shows. They have to have a strong familiarity with the consumer market and an artistic flair. Generally, fashion merchandisers hold a bachelors degree in visual or fashion merchandising. They usually begin their career as an assistant and work their way up to visual merchandising director.

Fashion Stylists

Often we think of a fashion stylist as being the brains behind a celebrities look. While that is partially true, fashion stylists also choose wardrobe for photo shoots, commercials, print ads, television, movies and music videos. Additionally, many work as personal stylist to average people in need of fashion advice. Stylists can find employment with magazines, newspapers, retailers, television and film production companies, catalogs, PR firms, advertising agencies and music companies. To be a fashion stylist one must work their way to the top from the ground up. This often means starting out with an internship. Most stylists also earn a degree in fashion design or fashion merchandising but it is not required to work in the field. Networking is everything to the success of a stylist, so they must constantly be gaining new contacts and maintain their existing contacts.

If you are unsure what career path you want to follow in the fashion industry you can begin your education with a degree in either fashion merchandising or fashion design. Either of these degrees can be parlayed into any of the above mentioned career paths once you make your final decision.

Fashion Photography An Exciting Career

Do you have burning ambition to be a fashion photographer? The ability to learn new things? Can you handle constructive criticism? You need to ask yourself these questions as you research into your new career choice of becoming a fashion photographer.

An interest in fashion is really important, you need to know your fashion. Learning about designers, trends and what designer is ‘in’, what is going to be the new seasons fashion, this knowledge and passion is just as important as the photography side of being a fashion photographer.

Do you have a vivid imagination, can you think outside the square? You also need to be confident in your self and your ability to be a fashion photographer, in a very high paced, at times stressful profession. Therefore you must be professional in the way you conduct yourself in offering your services? Do you have the right mindset to achieve your goals. Like all choices in becoming a success, you need to set yourself reasonable an attainable goals to be able to reach the top as a fashion photographer and into high fashion photography.

Helpful hints to help with your rise to be a success and become the next rising star in the fashion world as a fashion photographer.

The fashion world. Always keep up to date with high fashion magazines how their photos look. Get your inspiration,study modeling, eg: poses for high fashion shoots, lighting, however as a photographer, you should already know about lighting, if you don’t, get started on the basics of photography.

Put a lot of effort and pride into building your first portfolio, you want it to be eye catching, professionally presented, you should use big glossy photos, show case different scenes and themes.This shows flexibility in your photography. Some photos can be very basic but sending a message about the clothing or fashion, not boring, and allow some photos to be really out there in tune with the clothing your photographing.

You definitely do not need to spend money on high fashion clothes for your models, borrowing clothes can be extremely helpful as you start out building your first portfolio, use different eras and use them to fit fashion and photograph them in a theme, being 60s, 70s 80s, the present, imagination and research on high fashion over these eras and then putting it all together in a portfolio you can use to sell your professional high fashion photography services. Remember your models hair and makeup have a lot to do with the end result to your fashion photography goal and that is to be a success.

You need to sell your self, go to magazines, fashion stores that have runway shows, offer to shoot for them. Send your portfolio to news papers in you city and offer your services for their fashion section to shoot fashion events in your state or where ever they may send you.

There are many opportunities, but they don’t just come to you, you have to go out and find them and be confident in doing so. Know what you should be charging for your services if your freelancing. Most of the time working for a magazine, newspaper or fashion mall they will pay you per project, hour or perhaps a contract between you. But ask what the pay is and how their payment structure works.

Another idea to sell your abilities as a fashion photographer is to put together a mini high fashion magazine, write your own articles. This shows initiative, imagination and professional skills in show casing your work. You can also start selling your photos online, your photos may sell like hot cakes and this gets your name out there and shows that what you are doing is what people like and want to see. Edit your photos if needed.